> ## Content Index > Fetch the complete content index at: https://www.realtymag.ca/llms.txt > Use this file to discover other available public pages before exploring further. # Exclusive Interview with Sreekumar Rajan — Team Homees, Kigo Realty Inc., Brokerage - URL: https://www.realtymag.ca/exclusive-interview-with-sreekumar-rajan/ - Published: 2026-09-07T23:29:00.000Z - Updated: 2026-09-07T23:29:00.000Z - Author: Techrangle - Tags: Closing, Apps, Real Estate, For Sellers, For Buyers, For Brokers, For Realtors, Interviews, Privacy Policy, Real Estate Agents # --- *"Hello readers! 😊 Here we are with yet another amazing interview session — and this one keeps it in the family. Today we sit down with* [*Sreekumar Rajan*](https://homees.ca/team/sreekumar-rajan?ref=realtymag.ca)*, Real Estate Agent with* [*Team Homees*](https://homees.ca/team/about?ref=realtymag.ca) *at Kigo Realty Inc., Brokerage, and the team's seller representation specialist. We really hope you'll enjoy this session as much as you enjoyed the* [*last one*](https://www.realtymag.ca/exclusive-interview-with-riju-vashisht/)*." 😊* ![](https://www.realtymag.ca/content/images/2026/09/Screenshot-2026-09-07-at-19.23.50.png) [**Sreekumar Rajan**](https://homees.ca/team/sreekumar-rajan?ref=realtymag.ca) is a registered Ontario Real Estate Agent (Salesperson, registered with RECO) with Team Homees at Kigo Realty Inc., Brokerage, covering Toronto, Mississauga, and the surrounding GTA — some of the most competitive real estate markets in the country. His specialty is seller representation: pricing homes from street data rather than sales pitches, marketing that gets measured, and negotiating so the net number is the best it can be. He works in English, Tamil, and Malayalam, and condos and investment properties are his home turf on the buying side. While his teammate Riju brings the technology, Sreekumar brings something the data can't replace: a family-first approach. He has guided families through bidding wars, downsizes, first sales, and investment decisions with the same promise on every file — every number in writing, an honest answer even when it costs him the deal, and a same-day reply, evenings and weekends included. **Now, let's dive into the session between** [**Techrangle**](https://www.techrangle.com/?ref=realtymag.ca) **Director Riju Vashisht and his own teammate,** [**Sreekumar Rajan**](https://homees.ca/team/sreekumar-rajan?ref=realtymag.ca)**. 😊** --- > **Riju:** "Hi Sree, welcome to our Exclusive interview session for successful realtors! This is a fun one for me — I've interviewed agents from all over Ontario on this platform, and today I finally get to interview my own teammate. How are you?" > **Sreekumar:** "Hi Riju! I'm doing great, thank you. And yes, no pressure at all — being interviewed by your own teammate on his own magazine. 😊 Thank you for having me. It's a privilege to be on the same platform where I've read so many great agent stories." > **Riju:** "Let's start at the beginning. How did you get into real estate, and what drew you to it?" > **Sreekumar:** "For me it started with watching families make the biggest financial decision of their lives with the least information. In our communities especially, a home is not just an asset — it is years of savings, sometimes two generations of effort, all going into one purchase or one sale. And I kept seeing people hand that decision over to whoever promised the highest price at the listing appointment. I knew there was a better way to serve people: bring the evidence, explain it in a language they're comfortable in — for my clients that's English, Tamil or Malayalam — and let the family decide from facts. That idea eventually became my whole practice, and joining Team Homees gave it a home, because the entire team was built on the same principle: real estate should start with the math, not the sale." > **Riju:** "You've become our seller representation specialist. Most agents chase buyers — why did you choose the seller side?" > **Sreekumar:** "Because I believe it's where families win or lose the most money, and where the industry lets them down most often. When you're buying, a mistake costs you over years. When you're selling, a mistake is instant — a wrong list price, a rushed launch, a badly negotiated offer, and tens of thousands of dollars are gone in a weekend, permanently. Sellers usually only do this two or three times in their life, while the buyers and agents across the table do it every week. That's an unfair fight, and I wanted to be the one standing on the family's side of it. My whole practice is built around one number: not the sale price, but the net proceeds — what the sale actually leaves in your pocket after every cost. That's the number that pays for the next home, the retirement, the kids' education. So that's the number I optimize for." > **Riju:** "So walk our readers through it. If a homeowner approaches you thinking about selling, what are your initial steps?" > **Sreekumar:** "It starts with the honest first call — twenty minutes on your goals, your timeline, and what the market is actually doing on your street. And I'll say the same thing here that I say on every call: if now is the wrong time to sell, I will tell you exactly that, and follow up when it isn't. From there, I give you a quick high-level range from recent street data, so you have something real to think about. If you want the real number, I walk the home and build the full CMA with you — expected range, pricing strategy, and the complete net-proceeds picture: commission, closing costs, everything explained up front, before you sign anything. No family should list their home without seeing that full math first. Then comes marketing and negotiation, and finally closing — with trusted referrals for lawyer, lender, inspector and movers introduced on the same thread. Four steps, written down, no surprises." > **Riju:** "Let's talk about pricing, because I know you feel strongly about this. How do you actually arrive at a list price?" > **Sreekumar:** "From evidence, and only from evidence. Comparables, absorption rates, days-on-market data — what your street and your building have actually traded at, not what wins the listing appointment. This is the quiet scandal of our industry, Riju: many sellers choose their agent based on who quotes the highest number, and some agents know it. So they 'buy the listing' with a flattering price, the home sits, and six weeks later comes the price-reduction conversation — except now the listing is stale and buyers smell it. The data is brutal on this: overpriced homes almost always net less in the end than correctly priced ones. So my promise is simple. Your list price comes with its sources attached, in writing, so you can check my work. If my number is lower than another agent's, ask us both one question: show me the comparables. The evidence settles it." > **Riju:** "You say 'marketing that gets measured.' What does that mean in practice?" > **Sreekumar:** "It means marketing is a campaign with results, not a ritual. The standard playbook — photos, MLS, a sign, hope — treats every home the same. We treat it like the Homees team treats everything: staging guidance and professional media so the home shows at its best, then targeted digital campaigns aimed at the actual buyer profile for your home — and then reporting on what the campaign actually produced. Views, inquiries, showings, offers. If something isn't working, we see it in the numbers and adjust, instead of quietly waiting and then blaming the market. A seller should never have to wonder what their agent did this week. It's in the report." 0:00 /0:05 1× > **Riju:** "You work Toronto, Mississauga and the GTA — some of the most competitive markets in the country. What's your current read on the seller's side of this market?" > **Sreekumar:** "It's a market that separates prepared sellers from hopeful ones, ruthlessly. Buyers today are informed, careful, and doing their own math — they can see the same portals and price histories we can. So the era of pricing on hope is over. What I see across Toronto and Mississauga is a wide gap between two kinds of listings: homes priced from evidence, presented properly, which still attract serious offers and sometimes competition — and homes priced from 2022 memories, which sit, go stale and eventually sell below what they would have fetched with an honest launch. Condos are the clearest example: buildings tell the truth. Recent trades, days on market, seller positions — it's all there if you read it. The good news for sellers is that the well-priced, well-presented home stands out more today than it ever did in a hot market, because the competition is making mistakes." > **Riju:** "What are the most common mistakes you see sellers make?" > **Sreekumar:** "Three, again and again. First, choosing the agent who quotes the highest price instead of the one who shows the best evidence — we've talked about that one. Second, skipping preparation. Sellers sometimes see staging and presentation as an expense, but buyers decide emotionally in the first minutes and justify with numbers afterwards; a modest investment in presentation routinely returns multiples of itself. Third — and this is the silent one — never seeing the net-proceeds math until the end. Families anchor on the sale price and then get surprised by what actually lands in their account. I put that entire picture in writing before we list, so the decision to sell is made with the real number, not the headline number." > **Riju:** "Negotiation is where you say an agent earns their fee. Tell us how you handle offers." > **Sreekumar:** "Every scenario is written down before offers arrive — that's the rule. When an offer lands, emotions are high, timelines are short, and that's exactly when families make expensive decisions. So we prepare in the calm, not the storm: if we get one offer, here's the plan; if we get multiple, here's how we run it; if an offer comes in low, here's what the comparables let us say back. Then we negotiate from the data — what the street has actually traded at, what the buyer's position looks like, where the evidence gives us leverage. On one recent condo file the building told the whole story — recent trades, days on market, the seller's position — and reading that evidence correctly is what protected my client's money. Negotiation isn't about being aggressive. It's about being the best-prepared person in the conversation." > **Riju:** "You also work with buyers, and condos and investment properties are your home turf. What should investors know about the GTA condo market right now?" > **Sreekumar:** "That the game has changed from appreciation to fundamentals. For years, condo investing in this city was simple: buy anything, wait, win. That era is gone, and honestly, I think that's healthy. Today the buildings and the numbers matter enormously — the fees, the reserve fund, the rent the unit actually commands, the carrying cost against it, and what that specific building has traded at recently. The same shift creates the opportunity: because casual investors have stepped back, serious buyers who run the numbers can negotiate from real evidence, and we're securing units under asking that would have gone into bidding wars three years ago. My approach for investors is the same as for families — comparables and carrying costs before every showing, and a clear plan for competition so you never overpay. If the math doesn't work, we don't buy. There will always be another unit." > **Riju:** "The team describes your style as family-first. What does that mean to you?" > **Sreekumar:** "It means I never forget what's actually on the table. On my side of the file it's a transaction; on the family's side it's their savings, their next chapter, sometimes their parents' advice and their children's schools all wrapped into one decision. Family-first means I explain everything until it's genuinely understood — in English, Tamil or Malayalam, whichever language the real questions come out in, because people ask better questions in the language they think in. It means the grandmother's concern gets answered with the same respect as the mortgage broker's. And it means the advice is what I would give my own family. If the right answer is wait, or walk away, that's the advice you get in writing — even when it costs me the deal. That's not a slogan for us, Riju, as you know. It's the 'I' in KIGO — Knowledge, Integrity, Growth, Opportunity — the four commitments every Homees client can hold us to." > **Riju:** "What are the challenges you face as a Realtor?" > **Sreekumar:** "The hardest part of my job is telling people things they don't want to hear, kindly. The seller who believes their home is worth what the neighbour got in 2022\. The family stretching past what the carrying costs safely allow. Delivering the honest number when someone else is happily quoting a flattering one — that's the daily challenge, because in the short term honesty sometimes loses the listing. But I've made my peace with it: I would rather answer honestly and lose the deal than win it the other way. The families who value that come back, and they send their relatives and friends. In our communities especially, your name travels further than any advertisement." > **Riju:** "If readers — sellers, condo investors, or families just starting to think about a move — want to reach you, how can they approach you?" > **Sreekumar:** "The easiest way is through [my page on Homees.ca](https://homees.ca/team/sreekumar-rajan?ref=realtymag.ca) — send a message and you'll have a reply the same day, evenings and weekends included. And if you want to test how I work before committing to anything: if you're thinking of selling, request a [home evaluation](https://homees.ca/home-evaluation?ref=realtymag.ca) and you'll get a real range from recent street data; or send me any GTA address and you'll have a written market read within 24 hours, free. Judge the expertise on the work itself. You can also browse listings and use the free tools at [Homees.ca](https://homees.ca/?ref=realtymag.ca) — they're yours for life, file open or not. And if you're looking in Brampton, Peel or the Waterloo Region, that's [Riju's ground](https://homees.ca/team/riju-vashisht?ref=realtymag.ca) — I'll connect you directly. That's how the team works: whoever knows your streets best takes your file." > **Riju:** "Last question — the one I ask everyone. Any knowledgeable words for fellow realtors and upcoming salespeople?" > **Sreekumar:** "Two things. First, pick a side of the business and go deep. I chose sellers and the net-proceeds problem, and everything in my practice — the CMA process, the measured marketing, the offer playbooks — flows from that one choice. Depth beats breadth in this industry, every time. Second: your integrity compounds faster than your database. Every honest 'don't sell yet' and every 'walk away from this one' feels like a lost deal in the moment, but it's actually a deposit — into a reputation that pays you back for decades. In this business your name is the asset. Protect it like one." > **Riju:** "That's really phenomenal, Sree! We really appreciate you sharing your valuable experience for us to educate our readers about seller representation and the GTA market. And I get to say this one with extra pride — take care, it was nice talking to you, teammate!" --- We really hope that you guys loved our exclusive interview session with Sreekumar Rajan. You can reach Sreekumar through [his Homees page](https://homees.ca/team/sreekumar-rajan?ref=realtymag.ca), or meet the whole team at [homees.ca/team/about](https://homees.ca/team/about?ref=realtymag.ca). If you are a Brokerage, Realtor, or Salesperson and would like to be our guest for a future exclusive interview, email us at [admin@techrangle.com](mailto:admin@techrangle.com). Disclaimer: If you have any concerns or queries, or you find any incorrect information, please email us at [admin@techrangle.com](mailto:admin@techrangle.com).